Fewer Better Things
Fewer Better Things is a curated online stockist for premium children clothing and accessories. They aim for parents who prioritise quality, sustainability and longevity with their purchases.
The project
Brand identity
The client had an open brief – she likes foxes.
This project is an exercise in translating the one-line brief into a coherent storytelling that the target clientele can identify with and ties the business value proposition together.
What I did
The baby fox logo is expressed through soft and balanced line work to convey simplicity, timelessness and calm.
The colour palette draws inspiration from red fox and arctic fox breeds, reflecting seasonal changes and is designed to accommodate the launches of summer and winter collections accordingly.
