Jifie
Jifie is a business loan solutions comparison platform.
The project
Brand refresh, illustration, website
I worked with the founders to bring to life their vision of a simple but fast solution for small business owners to find a loan best suited to their needs.
What I did
The logo depicts letter ‘J’ moving at speed. It also depicts the abbreviated ‘JF’. The icons and illustration explores simple outlines and transparent noise textures. Characters Jeff and Fi (Jifie!) depict small businesses in action.
