Zero Wasted Potential by Reejig
Reejig is an AI-powered workforce intelligence platform that assists human resources decisions – with the goal to never waste a drop of talent and potential.
The project
Campaign identity, website and socials
Zero Wasted Potential (#ZWP) is a campaign with the goal to manifest Reejig’s core value proposition into a tangible hub of media and resources focusing on career growth and individual potentials.
What I did
I created the brand identity for #ZWP as a campaign that visually sits under the core Reejig brand.
The campaign takes Reejig’s colours and typography but added the physical touch of brush strokes and handwriting to bring in the notion of a movement that is created by individuals, for each unique individual.
