Wine Depot
Wine Depot is a digital wine logistics platform connecting winemakers directly to their consumers.
The project
Brand refresh, subbrand identity, website, collaterals
As the core Wine Depot business expands, their brand identity required more a versatile and richer library of visuals that could accommodate the translation into a suite of sub-brands that sits under the same umbrella.
What I did
I started by designing a suite of children brands that can neatly sit under the core brand.
The refresh was a reverse-engineering exercise done after the new brand architecture system is completed. Any new elements used in the subbrands are incorporated into the core branding through extended colour palette, iconography and layout styles.
